Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.
Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.
https://ads.apple.com/app-store/best-practices/recommendations
Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.
Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.
Discover bidding suggestions to stay competitive, maximize your budget, and increase the likelihood of your app showing in App Store search results.
Take our quiz to discover the best Mac for you, with personalized recommendations to fit your lifestyle. MacBook Pro, MacBook Air, iMac, and more.
Understand how to make the most of the ad placements available on the App Store through Apple Ads.
https://ads.apple.com/app-store/best-practices/ad-placements
Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.
https://ads.apple.com/app-store/best-practices/campaign-structure
Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.
https://ads.apple.com/app-store/best-practices/ad-variations
Society & Culture Podcast · Updated Biweekly · It's me, your friend Busy Philipps! My creative partner Caissie St. Onge & I love making things that we belie...
https://podcasts.apple.com/us/podcast/busy-philipps-is-doing-her-best/id1527623861
Apple TV+ revealed a first look at season two of the hit multilingual French-Japanese drama “Drops of God” from Legendary Entertainment, starring Fleur Geff...
Today, Apple TV announced the all-new holiday special “The First Snow of Fraggle Rock,” to premiere globally on Friday, December 5.
Understand how to reach users when they first come to the App Store to discover apps.
https://ads.apple.com/app-store/help/ad-placements/0083-today-tab
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Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on the App Store.
https://ads.apple.com/app-store/help/campaigns/0005-create-campaigns
Apple Podcasts features millions of shows, personalized recommendations, access to subscriber-only content, and controls to customize your listening.
Reach customers where only Apple can take you. Learn how Apple Ads helps you grow business with ads on the App Store and Apple News.
Apple TV revealed a first look and premiere date for the highly anticipated second season of “Hijack,” starring and executive produced by Idris Elba.
Apple TV revealed the premiere date and first look at the Emmy Award-nominated comedy series “Shrinking,” starring Jason Segel and Harrison Ford.
The world’s first end-to-end hearing health experience: scientifically validated Hearing Test, clinical-grade Hearing Aid, and Hearing Protection.
We’re continually designing new features and parental controls to help make sure children use their devices in the ways their parents want them to.
Logic Pro is a complete professional recording studio on the Mac. And it has everything musicians need to go from first note to final master.
AirPods Pro 3 — The world’s best in-ear Active Noise Cancellation, heart rate sensing during workouts, and an improved hearing health experience.
Learn how Apple Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.
Learn about the community, culture, and opportunities at our London location.
https://www.apple.com/careers/us/work-at-apple/locations/london.html
Discover how CPKC uses Apple to run its rail network efficiently and safely — with higher-than-ever employee satisfaction.
Today, Apple TV debuted the star-studded trailer for the upcoming second season of “Palm Royale,” returning Wednesday, November 12, 2025.
Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.
Apple and Formula 1 announced a five-year partnership that will bring all F1 races exclusively to Apple TV in the United States beginning next year.
Apple TV celebrates the most wonderful time of the year with an expansive line-up of programming for the whole family.
https://www.apple.com/tv-pr/news/2025/10/deck-the-halls-this-holiday-season-with-apple-tv/